WAYS TO CREATE GREAT & NICHE CONTENTS

There are several ways to create blog content to make money blogging, an important part of successful blogging since blog content directly affects blog traffic. You could use any or all of the following methods to create content but one thing you must never do is to take someone else’s content and put it on your own blog without permission. That’s called splogging – basically it’s stealing.

Here are various tips beginner bloggers can use to create content:

1. Use Free Articles From Article Directories
   Using free articles from article directories is not advisable for several reasons. The articles require you to leave the authors’ links at the end of the articles intact which in effect means you are promoting the article authors and putting an exit link for readers to leave your site.

   Free articles are used by many people and duplicate content is believed to be penalized by search engines. However, article directories are great places to source for reference and ideas for posts.

2. Use Private Label Rights (PLR) Articles
   PLR articles allow you to publish them on your blog without author rights however, they have the same problem of duplicate content just like free articles. The only difference is that you are often not required to have an author by-line at the end of the article. Most free PLR articles are not very good quality so you will most likely have to go through lots of articles to find something usable.

   PLR articles which are of higher quality are not free but are less costly than hiring a freelance writer. Quality PLR articles are often packaged as many articles on a topic selling for a flat fee. The incidence of duplicate content is also reduced. There are also membership sites where you pay a monthly subscription to get a certain number of articles in various niches.

3. Re-write Free And PLR Articles
   Changing and rewriting free and PLR articles to create a re-packaged article is quite a good way to create content. It takes the work out of writing an article from scratch by providing a base of information which you can modify and add on to create your own unique article.

   Re-writing PLR articles could be a good compromise provided you are able to source for quality PLR articles. because they have tons of both free and paid PLR articles on many subjects.

4. Hire Freelance Writers
   Hiring freelance writers can become costly in the long run. Freelance writers charge $10 to $20 per 500 word article but the quality is usually very good and it frees you to do blog marketing and promotion.
5. Write Articles Yourself
   Of these methods, the best one would obviously to write the articles yourself as the articles would be unique and in your own voice.

How Often Should You Post?

Posting too many times a day just turns readers off while posting once or twice a week is considered too infrequent and readers may just stop visiting your blog. Once you have created 10 to 20 posts, you can start blogging by posting 1 post a day.

There is some debate about post frequency but the general consensus is that 1 post a day is a good median in the beginning. Posting regularly encourages readers to visit your blog daily.

How Long Should A Post Be?

Some bloggers advocate long posts of 1,000 words or more. This may be too overwhelming for new bloggers. With so much information available everyday, information overload is becoming a big obstacle in reaching and retaining readers.

Readers have become very selective about what they spend their time on and would much rather read a short post that is useful or insightful than a long, thousand-word post that doesn’t offer anything new. A couple of sentences that contain some good money making ideas for beginners is better. Quality always trumps quantity.

When your visitor statistics reach a comfortable number, you can then experiment by having long and short posts at different frequencies.

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Secret to Make High Quality Content

I know you might be thinking I’ll take anybody I can get! But hear me out. Read through the whole post, and then decide for yourself if you think the idea has merit. It works for me, and I think it can work for you, too. What’s the secret? I’ve created a Profile of my ideal reader.

Demographics

In business and marketing, it’s common (although not as common as it should be) to focus marketing and sales efforts on a particular group of people based on demographic information about them. Demographics are data such as a person’s age, sex, region, education level, employment status, marriage status, parent status (kids or no kids), income levels, and so forth. For the internet, we also include the kind of information that our visitor tracking software gives us: operating system, browser, and monitor resolution.

You can’t please everybody

There are many different kinds of people in the world–far too many for you to please everybody. Consider focusing on just one group. This is really the “other side” of having a niche subject matter. You have a niche target audience. It’s easier to make one very specific group of people happy with your blog’s content. How do you do this? By creating a profile of your ideal reader.

Create a profile of your ideal reader

A profile is a fictional dossier of “facts” and traits that represent an ideal. In the case of your blog, this ideal is your ideal reader. The profile is going to be made of all the demographic data I mentioned above, plus the “techno-graphic” data. But there is more. You may also want to consider:

• religious views (or lack thereof)
• political views
• environmental consciousness
• how much of a “do it yourself” person they are
• what kind of learner they are: do they prefer text, audio, video, or interaction?
• what kinds of products or services they’re likely to buy online, if you’re monetizing your blog through ads or affiliate sales
• how they feel about love and romance

The secret

How are you going to know all of this? You’re not! What? Here is the secret of how this works: You pick and choose what you want them to be. How can this possibly work? Let me ask you a couple quick questions: have you ever been to a blog that you didn’t “connect” with? Did you stay or did you leave? Probably, you left quickly! Have you ever been to a blog where you feel as though they were speaking right to you? Not only did you stay, you probably subscribed and commented. And you would also be more trusting of them if they recommended products or services.
It was probably a happy accident you came across that blog. But it doesn’t have to be just a happy accident. It could happen because the blog author is deliberately writing content designed to appeal to you.
You want to write up a profile of your ideal reader, and then constantly write to that “person.” The result is that you’re going to attract similar people to your blog. You can even go so far as to give that person a name and a picture! Just find a picture of someone online that fits your image of your ideal reader.

The long tail of people

Doesn’t this mean that a lot of people will not like your blog? Yes! And that, believe it or not, is the point! You don’t want everybody to like your blog, you want the right people to like it. Especially if you’re selling something or monetizing your blog, because that means that the ads or products on your blog are extremely relevant. High relevancy means high click-through rates. This is a variation on the idea of the long tail. Across the whole world, there are probably plenty of people who match your ideal reader. Enough to give you a decent audience.

How to create a profile of your ideal reader

Your challenge is to create a profile of your ideal reader, and then blog just for that “person.” Here’s how:

1. Using the demographic and technographic categories listed above, write out the “statistics” and facts about your ideal reader.
2. Write out additional information using the second list of views and personality traits.
3. Give your ideal reader a name and find a picture that seems typical for the person you just created.
4. Study the information until you know it well.
5. Write a test post just to this “person” and see how it goes. Did it feel natural and confident? Keep trying until it does, then begin writing to your ideal reader on your blog.

Okay, now I understand that this idea may seem strange and counterintuitive. And it’s a risky strategy, too. But like I said, there’s no way you will appeal to everybody. And the web is nearly as big as the whole world–there are thousands of people who will match your ideal reader profile. All you need is enough of them to make it to your blog so that your writing has a chance to speak to them. But that’s where your normal traffic-generating advice comes in.
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