Before starting, it is important to understand the basics ... A link is a way to navigate from one webpage to another. An 'internal link'; is a link within the same Web site. An 'external link' takes you to a Web page on a web site to a Web page on another website. The term 'backlink' is used when another website links to yours.
There are 4 different types of links:
URL links - this is simply a URL for a website that is a link.
ELAC Text (static links) - is the most common type of link (when da click a word or phrase and a link)
Image link - is simply an image that gives Click to navigate to another web page.
Dynamic Links - These types of links are in another programming language called Javascript and while also leading to a web page to another, have 'code' further, to perform special functions.
(These types of links can appear in many different ways)
It is important to recognize these types of links, even if you are not familiar with web design and programming. Not have to memorize the codes, just learn to identify each type of link.
The links provide navigation routes for human visitors and for spiders (crawlers, robots, bots). Stated simply, a spider is a computer program that goes to websites and collects information. Search engines use spiders to visit and index a website. This means that collect information on your website and then list them in their search results.
When search engine spiders index your website, they follow the links to get from one page to another. It is important to know that search engines can not follow 'dynamic links, and no follow HTML links that have a special code on them that says' no follow'.
The place where the 'no follow' is commonly found in meta tags. Meta tags are information that is available only for spiders and not seen by human visitors.
If spider can follow a link from another website to yours, you can receive visitors but the link would have no value from the perspective of SEO - Posicionamiento Web.
What types of links you get?
Generally there are 2 types of links:
One-way links - one way link is when another website is linked to its Web and you do not you link to them.
Reciprocal links - A reciprocal link is when a website is linked to its web site and you link them back to them.
The unidirectional links are more valuable in the eyes of search engines. However, each link has its own individual value based on: How relevant is your site to the text in and around the link, how much authority does the website that is linked to his, and so on.
It is also important to know that you can get links that have no value in the eyes of search engines, but they can bring hundreds or thousands of visitors ...
Generally speaking, the more Web sites link you better. However, building links takes time and energy and if you focus on getting 'links' high quality, you get a bigger return on your investment.
What is a quality link.? - Links that will bring reputation to the page (that shows search engines that other related websites consider important), and links that give you PageRank. Sometimes both simultaneously, sometimes not ...
To achieve a high ranking of your website, you have to get links for keywords objectives. For this reason we must begin with a research of keywords.
Another important point is that your page is optimized for the keyword you are targeting. If you focus on creating one-way links to your site but the texts of the links do not appear on your page, probably wasting your time. (I say probably assuming you have some competition for the keywords chosen, if there is no competition then there is no problem).
In this case a site that has few links one way but a good on-page optimization is likely to be better positioned. Or if you're building one way links to your site but these are not just URL links and text links, a site that has less links with better quality (text) will probably be positioned above. Ideally, you have to build many unidirectional links with text that includes primary and secondary keywords that your page is optimized. Google also uses Latent Semantic Indexing which (in short) means that studying the synonyms of keywords in your page. This is to prevent spammer techniques. Their algorithm looks at all the words on your page and how they relate to one another.
So it makes no sense to build one way links if your content is not relevant. First you have to optimize your site for visitors. Then you and highlight your keywords. Then, get unidirectional links with text containing your keywords, ideally getting them Web sites that relate to yours.
Yes, Google also looks at the relationship between the content of your website and the content of websites that link it. A few links to your site from your company websites of other companies in the same category will be more valuable than many links from sites about video games for example.
Linking: 10 key strategies to increase online visibility
Two of the three biggest search engines (Google and Yahoo) place great importance on internet more than ever, if you want to own a successful business needs a successful website you should know what it means to be friendly to search engines. And one of the main rules for optimizing your website for search engines is to create inbound links - links (links) from other sites pointing to your site. 10 years ago, when Google started changing the code to content (including inbound links) as the preferred way of determining the "relevance" of a website, the world changed. Webmasters immediately began trying to capture every link they could get. But this no longer works well although the inbound links are still important. In many ways are more vital than before. How then, got to get those precious links with text link? We are those 10 strategies:
1. Comments on Blogs Change the way you read blogs of other people. It was always said that reading is good. But it's better if it interacts with bloggers. This makes them feel good. Validates what they are writing. Start a relationship between the two. And, here's the best part, gives an inbound link to your site.
2. Blog Trackbacks Start a blog and relate to all those blogs you're reading in the form of a "trackback" in their post. Do not know what that means? Search for "trackback" on Wikipedia, or go deeper with a Wordpress.org tutorial. Implement this strategy, is an elegant way, easy and effective way of getting inbound links.
3. Pay Per Click Ads PPC advertising is in fact an aggregate cost of marketing. However, it is a controlled environment for building reliable ROI, and a great way to build inbound links where you have control over the text used in the link text.
4. Forum comments: Similar to participate in forums comments and trackbacks to blogs, participating in forums in your industry will enable relacionarce with other professionals, we keep abreast of current trends, and allow you to build inbound links in line with the signing of their posts.
5. Build Other Pages some social sites allow you to create content and post it on their domain as new pages. A great example of this is Seth Godin's Squidoo.com. Creating content that focuses on a particular subject will engage readers and create more inbound links to your main site.
6. Wikis The concept of a wiki (like wikipedia.org) is that readers are also contributors of content. Anyone who is logged can log in and change content. Understand that other readers of this content have zero tolerance for advertising and sales tactics, be careful with this. Be purely informative and helpful to its content. If the content passes the screening, you will have a small link at the outset that potentially will be seen by millions.
7. Social networks MySpace and FaceBook in fact, but there is an explosion of social sites on the web. Come in and participate. Doing this allows you to interact and interact with other professionals, build inbound links.
8. Social Bookmarking Different than social networking, social bookmarking is similar to how you add sites to your browser bookmarks with the difference that you add your favorite sites in one place, at sites like de.licio.us, ma.gnolia. com, spurl.com, rojo.com, Google bookmarks ... The goal is to help people discover these bookmarks, and find your site. An additional advantage of social bookmarking (and blog posts) is that you get "tag" their content with label words and phrases that are relevant to the content. These tags are used to identify the content in the search process.
9. Sites organized navigation This is a variation of social bookmarking. There are sites that organize how people surf the web in an effort to make the process of finding content quickly and focused. StumbleUpon.com (available as Firefox plugin) is one of my favorites but others like Technorati (blog content), Digg (blogs, articles and news stories) and newcomer Trailfire (another Firefox plugin) allow a power surfing users, finding your site via inbound links.
10. Request a link will not discard it yet. Asking another webmaster a link still works. (Always good to have a link page) However, with all the other options listed above, you quickly learn that this tactic is largely a waste of time and unproductive. There is a saying that goes: "Plan your work and work your plan" and this applies in the creation of links. The success of your website - and ultimately your business - depends on it! INKS-way to determine your ranking. Each link to your site is like a vote and the more votes you have, the higher ranked. In this article I will share important information and strategies to help you in the art of creating inbound links.
Do not make these mistakes:
- Do not waste your time getting one way link service site Page Rank. One or two links from sites with Page Rank 5 + may be worth more than 100 links to sites with no PR.
- Be careful about buying links or you banned. If your website has only a few backlinks a day and the next day has hundreds,
Google will see this and penalize you.
- Do not waste your time getting one way links are links that URL, you have to get text links.
- Make sure the links yo
Read More......
